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Create an App

Need to check the score of the big game? There’s an app for that. Want to slingshot birds across the sky? There’s an app for that. Want to cash in on the iPhone apps craze but don’t know the first thing about programming? There’s an app for that too.

MEDL Mobile is giving everyone a chance to bring their app ideas to life without the expensive development costs. The company lets anyone submit ideas for apps through the App Incubator.

The App Incubator is an application available on the App Store for free. Submit ideas directly through the app. Then wait and hope it is deemed worthy by the MEDL staff. If you do not have an App Store compatible device, ideas can be submitted online at medlmobile.com.

Submissions are chosen based on five categories: originality, functionality, simplicity, revenue opportunity, and fun. Generally, an idea has to comply with four of the five categories to be considered for development. The potential app can also be rejected for different reasons, including database or technological challenges, Apple regulations, use of licensed material, and others.

MEDL Mobile was formed by Andrew Maltin and Huntington Beach resident Dave Swartz after an experience with a developer who never finished an app he was hired to create. The idea for the App Incubator came when they started their own development business. People would often suggest ideas for apps. The two decided they wanted to tap into this and the App Incubator was born.

Several suggestions have already been developed. Problem Halved, suggested by a garbage collector in the UK, allows users to post their problem and others to provide solutions. Crash Pad lets travelers find people who are willing to let someone sleep at their home. Note to God was created by a California high school student who wanted an app “for those times that you don’t have anyone to talk to.”

Apple says the App Store has already paid out over $1 billion in revenue to developers. A few have hit the jackpot. Ethan Nicholas, developer of iShoot, made $800,000 in five months. Kostas Eleftheriou (iSteam, $100,000 in three months) and Steve Demeter (Trism, $250,000 in two months) also made considerable profit in a short amount of time.

Of course, there is a catch. MEDL Mobile takes 75% of the profits, so don’t expect to quit your day job like Nicholas did. If you think you have a million dollar idea, you will be better off hiring a developer. But quick, simple ideas could gain profits with minimal effort. All it takes is a little bit of creativity and a short amount of time.


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