13701 Harbor Blvd.
Garden Grove, CA 92843
There have been some notable changes at Furnishings Direct since it moved in February from its longtime Orange location to a fresh new showroom in Garden Grove. Now, the store focuses exclusively on American-made solid wood furniture. You won’t find any fully-upholstered pieces there, nor will you find anything made anyplace other than in the U.S.A.. Everything is made of hardwoods such as cherry, oak, maple, quarter-sawn oak, hickory, and walnut.
Furniture stores dedicated exclusively to solid wood pieces are unusual enough. Most such stores are small or offer unfinished furniture. Furnishings Direct is a rare exception in that its full array of furniture is available in a very broad range of styles, including Queen Anne, contemporary, traditional, transitional, Shaker, Craftsman, and more.
Owner Michael Dawidoff is committed to the 100 percent American product profile for several reasons. By dealing solely with domestic manufacturers, anything in the store, from beds to bookcases to tables, chairs, and desks, can be modified to the customer’s desire in terms of size, shape, or finish, and built in the wood species of the customer’s choice. Also, American-made solid wood furniture is typically much higher in quality than imported imitations from Southeast Asia and China.
“To us, the ‘far east’ means Vermont,” Dawidoff says. “We can work with the furniture builders so customers get pieces of beauty and quality suited specifically for their needs and tastes. The customers get the best solid wood furniture in the world, and together we’re all supporting a longstanding American industry.”
Another rare quality of Furnishings Direct is how its staff works with customers. No one is on commission, so customers don’t feel pressured to buy. Instead, personable employees have a goal of providing every customer with a pleasurable shopping experience.
Their commitment continues after the sale: deliveries are available seven days a week and scheduled for specific times so customers never have to deal with a half-day delivery window. In every way, Furnishings Direct strives to deliver a shopping experience as great as the furniture it sells.